Stop Paying for Fraud. Start Closing Real Buyers.
AdShield filters out up to 40% of wasted ad spend from bots, spam, and window-shoppers — so your sales team only talks to people ready to sign a contract.
Your Ad Budget Is Leaking — And Your CRM Is Flooded with Noise.
You spend millions on search, display, programmatic, and Telegram placements to fill your pipeline with new-build leads. Yet, up to 40% of that traffic is junk — bots, fake forms, accidental clicks, and curious neighbours.
- Wasted ad money on clicks that will never convert.
- Sales managers burning hours on dead calls.
- Polluted data that misleads your AI bidding and lookalike models.
- Lower conversion from lead to signed ДДУ, and unhappy partners.
Source: BotFAQtor
In Moscow region
In regional markets
Every fake lead is a real cost — and a real buyer you might have missed.
Meet AdShield: The Self-Learning Filter That Scores Every Click, Session, and Lead — in Real Time.
Palazz'o AdShield is a multi-layer AI system that sits between your ad campaigns and your CRM. It assigns a single 0–100 Traffic Quality Score (TQS) to every visitor and every lead, based on pre-click intent, on-site behavior, audience fit, and lead quality.
High-quality leads are routed to your sales team instantly. Bots and junk are blocked before they ever reach a form. The result: a cleaner pipeline, lower CPQL, and higher deal conversion.
Three Layers of Protection
Pre-Click Shield
Stop bad traffic before it lands.
Before a user clicks your ad, AdShield evaluates the keyword, source, audience segment, and auction health. Commercial queries like "buy apartment in Green Park Q2 2026" get high scores; informational queries like "reviews Green Park" get low scores. If a channel is overpriced or historically fraudulent, budgets are automatically paused.
On-Site Behavioral & Audience Shield
Spot the bots, ignore the tourists, recognize the buyers.
On your project page, AdShield analyzes every move. Bots are detected by speed, IP, and hidden fields (honeypot). Real users are scored based on deep engagement: viewing floor plans, using the mortgage calculator, adding to favorites. "Tourists" who bounce across 10 complexes without opening a single plan are penalized. Simultaneously, Palazz'o ID matches the visitor's financial profile, location, and life events to your ideal buyer persona.
Post-Lead Firewall
Only verified, ready-to-buy conversations reach your managers.
When a form is submitted, a Lead Qualification Score predicts the probability of a successful call and signed deal. The system checks for duplicate contacts, runs an optional IVR verification call ("Press 1 to confirm your interest"), and then routes the lead based on TQS thresholds. Hot leads go straight to your CRM with priority. Suspicious ones are quarantined or discarded, never to pollute your retargeting pools.
Powered by an Ensemble of Specialized AI Agents
Ten independent microservices work together, exchanging data in real time to compute the ultimate Traffic Quality Score. They are continuously learning from every transaction, call, and outcome.
Real Results, Not Just Promises.
Simple Setup. Full Control. Zero Risk.
Plug & Play Integration
AdShield connects directly with your CRM (Bitrix24, amoCRM, custom), telephony, and ad accounts (Yandex Direct, myTarget, programmatic DSPs) via API. Deployment takes days, not months.
You Stay in Control
A live dashboard shows every scored lead, the reasons behind its score, and allows manual override. You can adjust thresholds, whitelist sources, and rehabilitate leads if needed.
Privacy & Security First
All data processing complies with local regulations. Voice recordings are stored in isolated environments and anonymized for model training. Palazz'o ID matching respects user consent and privacy policies.
From Audit to Full Coverage in 12 Weeks.
Audit & Baseline
We analyze your current traffic mix and measure baseline fraud rate, SQL%, and wasted budget.
On-Site Shield MVP
Bot detection, honeypots, and behavior scoring go live on 20% of traffic; A/B test against your current setup.
Lead Scoring & Firewall
Full TQS routing, IVR verification, and quarantine logic activated for all traffic.
Channel Auto-Optimization
Link ad accounts, enable automatic budget shifts based on Channel Deal Score; hand over dashboard and training.
Stop Guessing. Start Knowing Which Clicks Become Contracts.
Join the leading developers who have already cleaned their pipelines with Palazz'o AdShield.
Book Your Personal Demo
We'll show you AdShield running on data similar to yours. Takes 30 minutes.
Customer Journey Map — B2C Secondary Real Estate
Property Search Lifecycle · 12-Month Cycle
Illusion of Choice
Months 1–3
Frustration & Calls
Months 4–6
Seeking a Professional
Months 7–9
The Deal
Months 10–12
- AI-powered property matching by criteria
- Alerts on common pitfalls & scams
- AI listing verification
- Call-back validation, developer rating
- Free AI consultant
- Mortgage calculator
- Property viewing booking
- AI Quest & AI Mortgage Broker
- Remote deal closing
Pricing errors, deal collapse during sale, timeline desynchronization
AI liquidity assessment, sale timeline forecasting, matching with reverse buyers
Participant misalignment, legal complexity in multi-party transactions
AI matching of reverse requests, automated chain formation, legal support for all parties simultaneously
Developer Connectivity
Platform
Seamless data integration, intelligent CRM systems, and data-driven marketing — all in a unified ecosystem
API/XML Data Retrieval
A "digital bridge" for automatically fetching up-to-date information on apartment availability, pricing, floor plans, and booking status ("chessboard") directly from the developer's IT systems.
- Real-time availability and pricing
- Floor plans and booking status
- Automatic synchronization
Client Reservation
Completes the integration cycle by allowing real-time booking of a selected apartment in the developer's system, locking in the client and eliminating double sales.
- Double-sale prevention
- Real-time reservation
- Client data capture
Intelligent Client Pipeline
Our proprietary CRM transforms luxury real estate investment management — with intelligent funnel tracking and automated client journeys.
Client Funnel
Every investment opportunity flows through four intelligent stages with real-time tracking and automated follow-ups.
Why Our CRM
Built exclusively for luxury real estate investment workflows. Every feature designed to accelerate your portfolio growth.
Visual Pipeline
Drag-and-drop interface for managing investment stages with custom milestones
Smart Automation
AI-powered follow-ups and automated workflows reduce manual tasks by 70%
Advanced Analytics
Real-time dashboards with predictive insights and portfolio performance tracking
